Streaming viewership surpassed cable TV for the first time, says Nielsen

By News Curator

Streaming viewership reached new highs last month, exceeding cable usage for the first time, according to Nielsen. The measurement firm today released its total TV and streaming report for July, stating that streaming represented a 34.8% share of total TV viewing in the U.S. — an increase of 22.6% compared to July 2021. Cable consumption…

YouTube Shorts gains a TikTok-like ‘Green Screen’ feature

By News Curator

YouTube is expanding on its latest feature that made any public YouTube video potential fodder for its TikTok competitor, YouTube Shorts. Today, the company is announcing the launch of “Green Screen,” a tool that will allow users to use up to a 60-second video segment from any eligible YouTube video or YouTube Short as the…