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Roku and Best Buy announced today that as part of their new first-to-market partnership, Roku gets access to Best Buy’s advertising platform. Also, Best Buy customers have exclusive access to Roku-branded TVs. The relationship is a first for Best Buy since it’s never partnered with a TV streaming platform to provide its first-party sales data.…
Breef, a platform that allows brands to manage and service marketing agency projects, today announced that it raised $16 million in a Series A round (an undisclosed portion of which was debt) led by Greycroft with participation from BDMI, UTA.VC, Afterpay’s Touch Ventures and UC Berkeley’s The House Fund. The new capital brings Breef’s total…
Rephrase.ai, a self-described synthetic media production platform, today announced that it raised $10.6 million in a Series A round co-led by Silver Lake and Red Ventures with participation from 8VC. CEO Ashray Malhotra says that the plan is to put the new cash toward expanding headcount with a particular focus on Rephrase’s engineering, data science,…
As Google works on reconfiguring its adtech stack to move away from cookie-based ad targeting to something else that’s not yet fixed but which it claims will be better for individual web users’ privacy — and after Apple’s move last year to lock down third party tracking of app users on iOS, also on a…
Spotify is today introducing is introducing a new ad format aimed at podcasters which it’s calling “Call-to-Action Cards” — or CTA cards, for short. The feature, which is powered by Spotify’s streaming ad insertion technology, will display a visual ad in the Spotify app when the audio ad begins to play. The cards can be…