Lunio raises $15M to combat click fraud with algorithms

By News Curator

The digital ads market is robust, with Statista predicting that worldwide spend will reach nearly $900 billion by 2026. But fake and fraudulent ad traffic remains a major problem in the space. Global losses from ad fraud totaled $35 billion in 2020 alone. And beyond the wasted spend, invalid traffic can inflate metrics, leading brands…

Lily AI lands new capital to help retailers match customers with products

By News Curator

During the pandemic, retailers were forced to embrace e-commerce. But some found that they struggled to maintain customer loyalty as consumer expectations changed and purchasing patterns shifted. As a result of formidable competition like Amazon, they discovered, customers have low patience for sites that don’t present them with what they want. According to research from…

Amid growing concerns around app addiction, TikTok rolls out more screen tools

By News Curator

TikTok users regularly complain of hours lost on the platform, thanks to the video app’s unmatched ability to distract, entertain and engage users by way of its advanced recommendation technology. Its addictive nature has been the subject of numerous psychological studies and parents’ concerns, as TikTok becomes one of the most-used apps among children. In…