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Breef, a platform that allows brands to manage and service marketing agency projects, today announced that it raised $16 million in a Series A round (an undisclosed portion of which was debt) led by Greycroft with participation from BDMI, UTA.VC, Afterpay’s Touch Ventures and UC Berkeley’s The House Fund. The new capital brings Breef’s total…
Sponsorships are a multibillion-dollar industry. But data on sponsorships, like who’s sponsoring who, can be tough to come by because of the various forms they take — and channels on which those sponsorships take place (think not only websites and social media posts but also physical signage and even sports team jerseys). For both brands…
The digital ads market is robust, with Statista predicting that worldwide spend will reach nearly $900 billion by 2026. But fake and fraudulent ad traffic remains a major problem in the space. Global losses from ad fraud totaled $35 billion in 2020 alone. And beyond the wasted spend, invalid traffic can inflate metrics, leading brands…
Regie.ai, a startup using OpenAI’s GPT-3 text-generating system to create sales and marketing content for brands, today announced that it raised $10 million in Series A funding led by Scale Venture Partners with participation from Foundation Capital, South Park Commons, Day One Ventures and prominent angel investors. The fresh investment comes as VCs see a…
Walmart is introducing another perk designed to sweeten the deal for its Walmart+ membership program — the retailer’s answer to Amazon Prime, which today offers a combination of free shipping, fuel discounts, contact-free checkout, exclusive deals, free streaming, and more. On Wednesday, the Walmart+ subscription will gain a new cashback in the form of digital…
Jonathan Naymark Contributor Share on Twitter Jonathan Naymark is the general manager of Codecademy for Business at Codecademy, an online learning platform that offers courses across web development, data science, cybersecurity and more. Launching a B2B product within a B2C company presents distinct challenges as you attempt to strike a balance between successfully establishing a…