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Folks often ask if Crunchbase and TechCrunch are still the same company (nope). Many express surprise that AOL was once this publication’s sole parent (yep). The saga of Who Owns TechCrunch is actually somewhat interesting. Various corporate developments over the last decade saw TechCrunch trade hands several times, including our most recent ejection from Verizon…
A new report from Bloomberg indicates Apple may be expanding its advertising business beyond the App Store and other first-party apps like News and Stocks. This plan could see Apple introducing ads into other pre-installed, first-party apps like Apple Maps, where ads have already been tested, the report claimed. And later, Apple may roll out…
As Google works on reconfiguring its adtech stack to move away from cookie-based ad targeting to something else that’s not yet fixed but which it claims will be better for individual web users’ privacy — and after Apple’s move last year to lock down third party tracking of app users on iOS, also on a…
Vladyslav Strykun Contributor Vladyslav Strykun is head of marketing at Headway, an edtech startup that provides bite-sized learning for fun and personal growth. Wondering how to improve the marketing performance of your mobile app in the spring without experimenting and extra costs? Take advantage of results from the high winter season, also known as Q5.…
The use of tracking cookies is winding down, and Apple’s anti-tracking privacy update has impacted mobile apps’ advertising revenues. But these changes have only prompted the adtech industry to get more creative with its solutions. The latest example comes from Pandora parent company, SiriusXM, which this week rolled out a new way to identify and…
Mobiz, a South African startup integrating hyper-personalization into mobile marketing, has raised a pre-Series A round of $ 4 million from HAVAÍC, Futuregrowth, Launch Africa, Allan Gray E-Squared Ventures, CapaciTech and Endeavor’s Harvest Fund. The investment comes as the startup is ramping up efforts to expand into the U.S. and double down on marketing, sales and…