Category: online advertising

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Report: Apple tested ads in Apple Maps, as it weighs broader ads push

By News Curator

A new report from Bloomberg indicates Apple may be expanding its advertising business beyond the App Store and other first-party apps like News and Stocks. This plan could see Apple introducing ads into other pre-installed, first-party apps like Apple Maps, where ads have already been tested, the report claimed. And later, Apple may roll out…

Use data from Q5 to boost mobile app growth for the entire year

By News Curator

Vladyslav Strykun Contributor Vladyslav Strykun is head of marketing at Headway, an edtech startup that provides bite-sized learning for fun and personal growth. Wondering how to improve the marketing performance of your mobile app in the spring without experimenting and extra costs? Take advantage of results from the high winter season, also known as Q5.…

South Africa’s Mobiz nabs $4M to expand personalized SMS marketing into the US

By News Curator

Mobiz, a South African startup integrating hyper-personalization into mobile marketing, has raised a pre-Series A round of $ 4 million from HAVAÍC, Futuregrowth, Launch Africa, Allan Gray E-Squared Ventures, CapaciTech and Endeavor’s Harvest Fund. The investment comes as the startup is ramping up efforts to expand into the U.S. and double down on marketing, sales and…