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During the pandemic, retailers were forced to embrace e-commerce. But some found that they struggled to maintain customer loyalty as consumer expectations changed and purchasing patterns shifted. As a result of formidable competition like Amazon, they discovered, customers have low patience for sites that don’t present them with what they want. According to research from…
In recent years, YouTube has been working to transform its platform into more of a shopping destination with product launches like shoppable ads or more recently, the ability to shop directly from livestreams hosted by creators. Now, it’s furthering that investment with new features for live shopping experiences. At yesterday’s YouTube Brandcast event, where the…
FedEx has been working on a new feature for its consumer mobile app that would seemingly allow it to better compete with the popular Shop app by Shopify. One of the bigger selling points for Shopify’s Shop is how it allows users to track their purchases and shipments from across services, including not only Shopify,…
Last May, Walmart announced its acquisition of the virtual clothing try-on startup Zeekit, which leveraged a combination of real-time image processing, computer vision, deep learning and other A.I. technologies to show shoppers how they would look in an item by way of a simulation that takes into account body dimensions, fit, size and even the…
Livestream shopping platform Whatnot has come a long from being run out of a garage in Phoenix to now a 120-person company, valued at $1.5 billion, that’s expected to grow to over 300 people by year-end as its business explodes. To aid on that front, Whatnot is making two key hires, one of which involves…
A new Pinterest feature will allow consumers to see what furniture or other home décor items will look like in their own home, using augmented reality (AR). Similar technology has already been put into place by major retailers, like Amazon, IKEA or Wayfair, as well as others in the home design space, like Houzz. In…