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At Spotify’s Stream On event today in LA, the company introduced a significant redesign of its app, which capitalizes on its investments in personalization technology while also adopting a similar short-form video feed as the one popularized by TikTok. In the updated Spotify mobile app, users and subscribers will gain access to a handful of…
GIPHY Arts, the Giphy division dedicated to GIF art and artists, launched a free exclusive app on Roku today that allows users in select regions to view GIPHY Clips–30-second original short clips with audio—with their Roku devices. The new “Public Axis” channel is Giphy’s first app for connected TVs and brings short-form video content made…
YouTube is expanding the reach of its TikTok competitor, YouTube Shorts, with today’s announcement that it will begin rolling out Shorts on TV to its global users. The company’s updated smart TV app will now allow users to view the popular vertical videos in an optimized experience that’s designed to feel more consistent with what…
TikTok is introducing a new way to lure advertisers to its platform by giving them the ability to showcase their brands’ content next to the best videos on TikTok. Ahead of its NewFronts presentation to advertisers scheduled for this afternoon, TikTok announced the launch of TikTok Pulse, a new contextual advertising solution that ensures brands’…
In an effort to help Pinterest creators better reach their wider audience across social media, the company today is launching a new feature for its Idea Pins — its video-first new Pin format introduced last year as an attempt to catch up with the social media industry’s shift from static images to video. Now, Pinterest…