SiriusXM figures out how to track audiences across its apps, including Pandora and Stitcher
The use of tracking cookies is winding down, and Apple’s anti-tracking privacy update has impacted mobile apps’ advertising revenues. But these changes have only prompted the adtech industry to get more creative with its solutions. The latest example comes from Pandora parent company, SiriusXM, which this week rolled out a new way to identify and…