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Category: social commerce

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Tiger Global backs SaaS omnichannel social commerce platform SleekFlow in $8M funding

By News Curator

Social commerce — the process of buying and selling products or services directly through social media platforms like Facebook, Instagram and TikTok — is becoming the most natural way for consumers to make purchases since people use social media and messaging apps almost every day. SleekFlow, an omnichannel social commerce platform that helps businesses build…

Pinterest addresses the TikTok threat in its first quarter earnings

By News Curator

Pinterest may have beat on revenue and earnings in the first quarter, but the company is not out of the woods yet when it comes to carving out a place for its service in today’s competitive landscape. In particular, Pinterest is up against a credible threat with the rise of TikTok when it comes to…

Fast-growing livestream shopping platform Whatnot acquires Pastel Labs, hires VP of engineering

By News Curator

Livestream shopping platform Whatnot has come a long from being run out of a garage in Phoenix to now a 120-person company, valued at $1.5 billion, that’s expected to grow to over 300 people by year-end as its business explodes. To aid on that front, Whatnot is making two key hires, one of which involves…

Walmart will be the first retailer to test Twitter’s new livestream shopping platform

By News Curator

Twitter’s e-commerce initiatives now include livestream shopping and Walmart will be the first retailer to test the new platform. Over the past year, Walmart has invested in live shopping by hosting events across social platforms like TikTok and YouTube, and soon it will debut Twitter’s first-ever shoppable livestream. On November 28, Walmart will kick off…

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