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The first exclusive Thursday Night Football game on Amazon Prime Video was a win for the streaming service, with 15.3 million viewers, the company announced today. Amazon’s successful TNF game underscores the value that live sports bring to streaming services. On average, TNF games usually earn about 12.84 million across Amazon, Fox, and the NFL…
Amazon Prime Video and DirecTV struck a multi-year agreement that allows business owners to stream “Thursday Night Football” for their patrons. Amazon’s “TNF” broadcasts, including pregame, halftime, and postgame coverage, will be available to more than 300,000 sports bars, restaurants, retail stores, hotel lounges, casinos, sports books, among other venues across the U.S., regardless of…
Amazon and data measurement firm Nielsen have sealed a three-year deal for measuring the ratings of Prime Video’s “Thursday Night Football” (TNF). Nielsen said this would be the first time the firm will include a streaming service and its livestreaming program in its National TV measurement service. The firm will begin measuring next Thursday, August…